I am a social scientist and statistician studying social influence that is mediated, amplified, or directed by interactive technologies. The design of new interactions, interventions, and methods is sometimes both a means and an end. I recently joined the faculty of the MIT Sloan School of Management in the Marketing group. Until recently, I worked on the Facebook Data Science Team.
The principal subjects of my research are
- social interactions and influence through communication technologies
- persuasive strategies implemented with interactive technologies
- applied statistics and causal inference, especially for 1 and 2
Within these areas, I have worked on peer effects in networks, the spread of rumors and information, design of experiments in networks, high-dimensional methods for observational causal inference, mobile persuasive technologies, self-disclosure and sharing behaviors, multi-armed bandit problems, and persuasion profiling.
In 2012 I completed my PhD at Stanford University, advised by Clifford Nass. I was previously research scientist at Nokia Research Center, Palo Alto. Before joining Nokia, I worked with BJ Fogg on research in mobile persuasive technologies in the Stanford Persuasive Technology Lab and worked at Yahoo! Research Berkeley, creating and studying location-aware mobile photo sharing apps (in 2005 and 2006).