Comments on: Aardvark’s use of Wizard of Oz prototyping to design their social interfaces http://www.deaneckles.com/blog/305_aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces/?utm_source=rss&utm_medium=rss&utm_campaign=aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces Dean Eckles on people, technology & inference Sat, 14 Jan 2012 20:27:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 8 Lessons Learned from Zynga about Virality | Amit Klein http://www.deaneckles.com/blog/305_aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces/comment-page-1/#comment-13564 8 Lessons Learned from Zynga about Virality | Amit Klein Thu, 17 Jun 2010 10:58:01 +0000 http://www.deaneckles.com/blog/?p=305#comment-13564 [...] The guys at Aardvark (another product I love) call this Wizard of Oz testing. [...] [...] The guys at Aardvark (another product I love) call this Wizard of Oz testing. [...]

]]> By: Dean Eckles http://www.deaneckles.com/blog/305_aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces/comment-page-1/#comment-12907 Dean Eckles Wed, 28 Apr 2010 05:13:23 +0000 http://www.deaneckles.com/blog/?p=305#comment-12907 I like the examples! As for imitating humans answering one another's questions, the questions actually get answered by humans in all versions, but the computer agent routes the questions and serves as an intermediary between askers and answerers. I like the examples!

As for imitating humans answering one another’s questions, the questions actually get answered by humans in all versions, but the computer agent routes the questions and serves as an intermediary between askers and answerers.

]]> By: Joan Griffin http://www.deaneckles.com/blog/305_aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces/comment-page-1/#comment-12905 Joan Griffin Wed, 28 Apr 2010 03:17:10 +0000 http://www.deaneckles.com/blog/?p=305#comment-12905 Interesting... using humans... pretending to be computers... to see how people will like a computerized product/service that imitates humans answering one another's questions... human-human interface imitating human-human interface while pretending to be computers interfacing with humans... Sorta like using human tellers hidden behind fake ATM machines taking your card and slipping money out to you... or human telephone operators faking computer generated voices that say "press 1 for this and 2 for that"... or a human passenger in the car with you, holding a map and pretending to be a GPS unit mounted on the dash... Interesting… using humans… pretending to be computers… to see how people will like a computerized product/service that imitates humans answering one another’s questions… human-human interface imitating human-human interface while pretending to be computers interfacing with humans…

Sorta like using human tellers hidden behind fake ATM machines taking your card and slipping money out to you… or human telephone operators faking computer generated voices that say “press 1 for this and 2 for that”… or a human passenger in the car with you, holding a map and pretending to be a GPS unit mounted on the dash…

]]> By: Chris Streeter http://www.deaneckles.com/blog/305_aardvarks-use-of-wizard-of-oz-prototyping-to-design-their-social-interfaces/comment-page-1/#comment-12895 Chris Streeter Tue, 27 Apr 2010 05:31:31 +0000 http://www.deaneckles.com/blog/?p=305#comment-12895 Yeah, thats a good point. If you're using turkers to do the filing, then you don't see yourself how people are using the service. Though, if your traffic is big enough, then you have turkers do a majority of the filing, and then your own employees doing some subset to learn about how the service is used. Sort of how Facebook started out, by seeing how users were using the site, and then responding to them: http://techcrunch.com/2010/04/21/facebook-vp-chris-cox-on-the-companys-past-future-and-recipe-for-success/ Yeah, thats a good point. If you’re using turkers to do the filing, then you don’t see yourself how people are using the service. Though, if your traffic is big enough, then you have turkers do a majority of the filing, and then your own employees doing some subset to learn about how the service is used. Sort of how Facebook started out, by seeing how users were using the site, and then responding to them: http://techcrunch.com/2010/04/21/facebook-vp-chris-cox-on-the-companys-past-future-and-recipe-for-success/

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